Person wearing black clothing carrying a black tote bag with a green globe-like geometric symbol, standing against a concrete wall in sunlight and shadow.
Person wearing black clothing carrying a black tote bag with a green globe-like geometric symbol, standing against a concrete wall in sunlight and shadow.

Details

Details

Details

Rawdah Properties: Building Tomorrow’s Homes, Today

Rawdah Properties enters Lagos’s mainland market with a clear mission: prove that eco-friendly, affordable, and durable homes can coexist. In a sea of look-alike developments, Rawdah offers residents both the peace of mind that comes from rock-solid construction and the pride of living in a genuinely sustainable community. Shaping a Friendly Signature Our logo mark folds the letter “R” into a house silhouette—its layered strokes hint at both brand and shelter, while the overall form feels open and inviting. We paired this with Coolvetica, a geometric, condensed slab that reads modern and futuristic yet retains a touch of class. A vibrant palette of forest green (for foliage and eco-cred) and lemon (for warmth and optimism) brings the identity to life, and a blown-up fragment of the icon repeated as a soft background pattern ties every application—from brochures to web banners—into a cohesive whole. Nature’s Geometry Meets Modern Homes Drawing from the precise angles of architectural blueprints and the organic curves of leaves, we struck a balance between human-centric warmth and engineered reliability. The friendly house-R shape feels both familiar and fresh, while our green-and-lemon palette underscores Rawdah’s commitment to planet and people.

Services

Logo design

Brand assets

Year

2023

Client

Rawdah Properties Ltd.

White outline of a spherical grid-within-a-globe icon followed by the word “Orbita” in white sans-serif type, centred on a smooth lime-to-forest green gradient background.
White outline of a spherical grid-within-a-globe icon followed by the word “Orbita” in white sans-serif type, centred on a smooth lime-to-forest green gradient background.
A large white globe grid icon alone, centred on a vertical lime-to-forest green gradient.
A large white globe grid icon alone, centred on a vertical lime-to-forest green gradient.
The word “Orbita” in white sans-serif type, centred on a vertical lime-to-forest green gradient with no other graphics.
The word “Orbita” in white sans-serif type, centred on a vertical lime-to-forest green gradient with no other graphics.
Close-up of a black smartphone’s top-left corner showing the Orbita app icon—a rounded square with the white globe grid on a green gradient—beside the Calendar and Mail icons, time reading 9:41.
Close-up of a black smartphone’s top-left corner showing the Orbita app icon—a rounded square with the white globe grid on a green gradient—beside the Calendar and Mail icons, time reading 9:41.
Bright lime drawstring fabric pouch on a matching green backdrop, printed with a bold white globe grid logo at its centre.
Bright lime drawstring fabric pouch on a matching green backdrop, printed with a bold white globe grid logo at its centre.
Round black-and-white outdoor sign mounted on a white bracket against a green background, featuring a white globe grid logo on a black face.
Round black-and-white outdoor sign mounted on a white bracket against a green background, featuring a white globe grid logo on a black face.
Three side-by-side logo variations: top left — black globe grid and “Orbita” on lime; top right — black globe grid and “Orbita” on white; bottom — white globe grid and “Orbita” on a dark green gradient.
Three side-by-side logo variations: top left — black globe grid and “Orbita” on lime; top right — black globe grid and “Orbita” on white; bottom — white globe grid and “Orbita” on a dark green gradient.

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