Rawdah Properties: Building Tomorrow’s Homes, Today
Rawdah Properties enters Lagos’s mainland market with a clear mission: prove that eco-friendly, affordable, and durable homes can coexist. In a sea of look-alike developments, Rawdah offers residents both the peace of mind that comes from rock-solid construction and the pride of living in a genuinely sustainable community. Shaping a Friendly Signature Our logo mark folds the letter “R” into a house silhouette—its layered strokes hint at both brand and shelter, while the overall form feels open and inviting. We paired this with Coolvetica, a geometric, condensed slab that reads modern and futuristic yet retains a touch of class. A vibrant palette of forest green (for foliage and eco-cred) and lemon (for warmth and optimism) brings the identity to life, and a blown-up fragment of the icon repeated as a soft background pattern ties every application—from brochures to web banners—into a cohesive whole. Nature’s Geometry Meets Modern Homes Drawing from the precise angles of architectural blueprints and the organic curves of leaves, we struck a balance between human-centric warmth and engineered reliability. The friendly house-R shape feels both familiar and fresh, while our green-and-lemon palette underscores Rawdah’s commitment to planet and people.
Services
Logo design
Brand assets
Year
2023
Client
Rawdah Properties Ltd.













