Rasheedah Opere: Great things. From little places.

Rasheedah Opere is an SDG 4 (quality education) advocate and a public speaking coach. Through her NGO, the Helpmates Youth Foundation, which focuses on building a better community via mentoring and educational projects, she helps kids and teens gain confidence through public speaking training. She also created a platform for first-time mothers—the Newbie Mommy—where they can find valuable content to help them navigate motherhood. By harnessing a visual system tailor-made for her personal brand, her positioning—as an advocate for the next generation—is tangibly expressed. A smile, warm and personal. Inspired by the endearing power of a warm smile, the logo features a smiley face paired with the initials ‘RO’ for a personal touch. Complementing this is the vibrant and expressive color palette that celebrates and invites her audience: kids, teens, and their guardians.