AOJ Sports: Ahead of the game

AOJ Sports is not a run-of-the-mill sports agency. Aside from catering to the needs of sports talent, they also manage sports events. Their objective: to be the one-stop for the league of all things sports talent and event management. Sweeping the board. AOJ Sports wants to stand head and shoulders above competitors in a showcase of bravery, class, efficacy, and diversity. This finds expression with a visual identity for the brand that resonates with its audience—sportspersons, sports event organizers, and sports clubs. One for all. Whether promoting the next Tobi Amusan or bidding for regional games, AOJ Sports does it all. Away from the visual norms of the sports realm and true to the agency’s core, the abstract treatment—seen in the mark and icons—sums the agency’s positioning into one accommodative whole.